Highly Pathogenic Avian Influenza, its Market Impact, and How to Protect Your Business

Download our latest white paper, Highly Pathogenic Avian Influenza, its Market Impact, and How to Protect Your Business

As HPAI enters its third year of an active foreign animal disease outbreak in the United States, poultry and egg producers and supply chains face the reality of what may be approaching the status of an endemic disease. Traditionally the spring and fall migration of wild birds is when HPAI events spike; however, now with HPAI in dairy cows and resident ducks and geese HPAI may become a year-round issue for producers.

A Secure Food Supply (SFS) strategy is more critical than ever for business continuity. Your SFS strategy should include the following:

• SFS plans with enhanced biosecurity in place for your operation and supply chain can allow your operation to continue moving animals and animal products during an outbreak and keep your operation in business.
• For integrators and trade groups, education and SFS planning are essential for producers and supporting businesses like feed suppliers, transport, processors, and retailers.
• Consumer trust and buying patterns are shifting due to price increases and safety concerns. Your SFS strategy should include transparent education for consumers to rebuild trust.

Our latest white paper, “Highly Pathogenic Avian Influenza, its Market Impact, and How to Protect Your Business,” offers important information on protecting your business.

Are you interested in developing an SFS strategy? SES has decades of experience with preparedness and SFS planning for foreign animal diseases. We are available to meet to discuss your needs.